Strategy
Mark Robertshaw was appointed Chief Executive Officer in 2006 and led the development of the strategy which has guided the Group ever since.
In February 2011 the Group set the ambition of doubling underlying profit before tax by the end of 2013.
Our goal
Our goal is to continue to be one of the world’s very best advanced materials companies
Our aim
Our aim is to create long-term sustainable shareholder value
Strategic priorities
- Focus on higher growth, higher margin, non-economically cyclical markets
- Be high value-added to our customers
- Be number one or number two in our chosen market segments
- Have a culture of operational excellence and cost efficiency
- Find, keep and develop the right people
Investing for growth
Our growth strategy is built around identifying and actively targeting the right growth markets, the right growth customers and the right growth geographies. Running throughout all this is a single-minded focus on innovative, differentiated products with a high value-added element.
Right growth markets
We take a medium-to long-term view to identify those end-markets with secular growth trends that should drive consistent increases in demand at levels above global GDP. For Morgan Crucible these targeted secular growth markets include aerospace, healthcare and renewable energy.
Right growth customers
Our mindset is to be the development partner of choice for our customers and to seek to work with the very best and most successful companies in our target sectors.
Right growth geographies
Our strategy is explicitly focused on leveraging the significant growth opportunities in the most dynamic economies of the world such as China, India, South America and the Middle East as they rapidly develop their own capabilities and domestic markets.
Investing for efficiency
In parallel to striving to deliver annual growth levels well in advance of global GDP, we are equally focused on looking to drive ongoing operational efficiencies throughout the Group. The three main sources of this are:
- Operational excellence programmes implemented across all our sites to drive improved productivity and quality.
- The increased use of low-cost manufacturing operations in countries such as Mexico, Hungary and China.
- Streamlined organisational structures with clear accountabilities.
Read more
More information on the implementation of our strategy is included in the business review within our latest Annual Report, and in the presentations which can be viewed using the links below.
